'Star wars.Rogue one' Marketing Techniques

The first of many marketing techniques involved in 'Rogue one' is when they released it. Disney released it only one year after the previous film- 'force awakens'. This was a good technique to use as it keeps the viewers interested and excited after the release of the first one for the second one. however the key thing that Star wars marketing directors wanted to do was make sure that star wars wasn't talked about 365 days in that year, this being because if it was then the hype and excitement wouldn't be as big. So they only started major marketing activity eight weeks before it was released.so the fans could 'spread the word'. It definitely worked as #starwars was the number one movie hashtag of 2016 thanks to the late December release of 'force awakens' in 2015 which built up excitement for 'rogue one'

Twitter also played its part in the marketing of the film 'rogue one' through the partnership that they had with Disney and people magazine. They held a livestrream of the star wars event which included unseen footage. Following this on the same livestream they then held a QandA with the Director and cast of the movie. Other parts of social media also helped as they had all hashtags connected with the movie shown on billboards.

Uber also helped as when you travelled with Uber you were able to unlock special 'rogue one' features which included accsess to exclusive video footage of behind the scenes and instead of the Uber appearing as a car it appeared as an iconic star wars vehicles such as a rebel X-wing starfighter.

Nissan helped marketing for 'rogue one' as they set up a a special edition TV campaign based on 'stars wars. Rogue one' this not only increased the hype of the new film but also increased the sales of Nissan cars because of how big star wars is. Nissan also set up a special VR experience in many Nissan car dealerships on December 17 and 18 which is good as it is around the Christmas holidays so many people could attend and try it out

Gillette featured a star wars themed commercial during their 'Every story has a face' campaign.

Verizon put up their very own 'Rogue one 360 experience' on its facebook page that placed people in the cockpit of a rebel fighter. The branded adventure has been viewed over 3 million times

Disney made extra effort and made it important to include women in its marketing. Target's 'there's a rebel in all of us' ad features three females and one man which relates to how star wars makes them feel like they can accomplish anything and you’ll notice a lot of female figures in Star Wars campaigns this year, including this heart-warming ad by Globe that promotes donations to the Phillippine General Hospital Medical Foundation. They said they wanted to continue building a female and family audience and if they can get more families watching then it is great.

After measuring digital content across 600,00 digital outlets they found that LEGO was the brand most associated with 'Rogue one'