Jurassic World - Distribution Emaze

DISTRIBUTION - HOW WOULD MY PROJECT BE DISTRIBUTED AS A REAL MEDIA TEXT?

 HOW WOULD MY PROJECT BE DISTRIBUTED AS A REAL MEDIA TEXT? 

Firstly I looked at The Business of Film website (as linked below) and studied what distributors do whilst also looking at Alex Hamilton and the concept 'windows' of distribution.

Secondly I had a look at the FDA (as linked below) and studied the role of the distributor.
 

 What do Film Distributors do? 

 What distributors do is a whole business process which is highly competitive. It is the process of making a movie available for viewing by an audience. They firstly have to decide what elements make the film so they can decide what age to target the film at, for example the genre of the film. In the world of independent film distributors work on a territory by territory basis. The UK distribution company will by the specific film for UK viewing. This means that this distributor will have the right to arrange distribution of the film in media such as cinema, DVD, TV, Airlines but only for the UK. Same applies for different countries, a German company will buy the distribution for Germany. A French company will buy distribution for France. 

 

 The distributor is also given a specific amount of time where they can distribute the film for, this is known as the 'term'. A sales agent is hired by the producer to make sure that they have a number of distributors for a certain territory so that the film can be seen by as many people as possible in that space of time.

 The FDA ( Film Distributor' Association) 

FDA- The Role Of the Distributor 

Here I went and looked at this FDA website to understand the role that the distributor plays a bit more. On this Mark Batey developed the point that distribution is a whole business process, which is fast moving, highly competitive and very strategic.

 This screenshot above from the FDA website was explaining the windows that the distributors have. For example the first window is distributing it to cinemas. The windows are a developed system created by distributors to make as much money as possible. The cinema window which i was just talking about it probably one of the most important as it is where most of the income will be gained. This is because there is lots of advertising involved to try and get many people to go and this will happen as many people will want to go and experience the film on a big screen and feel the ambience of the cinema.

 The Business of Film - Week 3 

The Business Of Film- Week 3

This Screenshot is from 'The Business of Film' which i have enrolled on to specifically for this task to understand more about what the distributors do. Section 'week 3' explained that and also developed an earlier point that i made about distributors working on a territory by territory basis.

Alex Hamilton is managing director of Entertainment One UK which is a significant Independent Film distribution companies in the UK and has operations all around the world. He refers to the lifecycle of a film and says that the existing exploitation of films is the concept of 'windows'. This refers to the fact that films can be viewed in many different ways such as cinema and television. However the current window of cinema releases is under increasing pressure as audiences behavior is changing. This meaning that sometimes DVD/ Digital Platform can create more revenue than theatrical release platform, such as cinema.

Case Study- The Tortoise In Love 

I looked at and studied the small budget film- the tortoise in love. I researched how the BFI print and advertising fund helped a small, crowd sourced film to achieve distribution by recruiting a distribution manager to manage and administrate the bookings.

The film had many different regional viewings which attracted local press 'The Oxford Mail', 'The Cornish Press'. The whole village helped with the setting up of the film, such as props, clothes, acting. The setting up of a Facebook account also helped the marketing and promotion of the film to the nearby press who could then extend the distribution process themselves.

Whilst the BFI has been running its Rural Cinema Pilot scheme, most films are still only available to non-mainstream venues 12-16 weeks after the cinematic release. Due to the regional viewings they got the opportunity to release at a national release at Leicester Square. 

Case Study- Distribution of '71 

 
 '71 tells the story of a British soldier who becomes separated from his unit during a riot in Belfast at the height of the Troubles in 1971.
The distributors delayed the release of the film and benefited from this as American audiences had seen Jack O'connell in his first Hollywood picture,
Angelina Jolie's Unbroken (2014) which earnt him a BAFTA. This increased demand to watch this actor meaning more people wanted to and did see this film. As well as this, the distribution strategie also involved targeting UK and US audiences who were concerned about the radicalization of young men.